Prarthana Chudasma
Product Designer (UX/UI)
Phone:
+31 623406879
Email:
Country:
Netherlands
A Bit About Me
I am a Designer from India, currently based in the Netherlands, with more than 9 years of experience in building
user-friendly designs. I love combining my product design skills with my background in fine arts to craft aesthetically pleasing and intuitively usable user experiences.
Apart from being a passionate full-time product designer who's engaged in app design, website design, and brand design, for recreation - I like creating art products that I sell on my online store - littlebigthoughts.in
Education
DIGITAL MARKETING & COMMUNICATION : Rennes School of Business (2018 – 19)
BFA IN APPLIED ART AND CRAFT : Rachna Sansad ( 2011 – 14)
Work Experience
Netherlands
M O V E L L A ( X S E N S )
S R V I S U A L U X D E S I G N E R
2022 - 2023
- Implemented design systems, principles, and component libraries for marketing and web applications.
- Led a project for MVP delivery of a data-driven sports app, collaborating with PMs, developers, and engineers.
- Coordinated with cross-functional stakeholders to align the product with business needs.
- Conducted user testing for motion-capturing products and managed the database.
- Maintained visual branding for Movella web applications and marketing.
- Created custom icons, typography, concepts, and illustrations for web applications and marketing collateral.
- Conducted design sprints and workshops.
France
E X P L O S E O
L E A D U X / U I / G R A P H I C D E S I G N E R
L E A R N & G O
2020 - 22
2019 - 20
U X / U I / G R A P H I C D E S I G N E R
- Led numerous independent projects, designed over 26 websites, overseeing planning, prototyping, and the end-to-end user experience.
- Created detailed design documentation, style guides, and specifications for development teams.
- Performed A/B testing with users.
- Crafted marketing collaterals for print and digital media campaigns, including presentations, banners, newsletters, flyers, and infographics.
- Implemented a new feature for Kallido application focused on teaching students how to write and spell using a tablet and stylus in the classroom.
- Conducted successful user testing with 20 users and effectively implemented the features.
- Designed splash screen and illustration for the application and website.
India
C A L L I D O
S R G R A P H I C D E S I G N E R
& I L L U S T A T O R
B L I N G B A G
D E S I G N E R & S O C I A L
M E D I A M A N A G E R
B G S T U D I O S
A R T D I R E C T O R
C R A F T U X
U I / U X D E S I G N E R
S O C I A L S E E T Y
2018 - 19
2016 - 18
2015 - 16
2014 - 15
2013 - 14
V I S U A L D E S I G N E R
- Lead the product development team on user experience and user interface of the e-learning education apps.
- Creative strategy for product design and campaigns.
- Maintained brand consistency and design system on all platforms of Callido.
- Led numerous successful social campaigns, boosting user engagement from 1k to 100k on social media platforms.
- Managed photography, presentations, and social media posts effectively.
- Facilitated design sprints and workshops to drive creative collaboration and innovation.
- Led a creative team in developing video projects from concept to completion.
- Collaborated with cross-functional teams, including writers, designers, and production staff.
- Created detailed storyboards to guide the visual narrative and ensure a cohesive and engaging storyline.
- Designed TATA application's interface, which was a major success.
- Managed complex projects, providing effective solutions.
- Delivered full UIs and components, crafting custom icons, layouts, and illustrations for websites and applications.
- Presented and pitched concepts to potential clients.
- Created social media strategy for campaigns, both for digital and print media.
- Developed concepts and graphics for products, digital magazines, websites and applications.
- Presented concepts and prototypes to new clients.